Privacy Policy

Information we collect

We may collect information you provide directly, including your name, email address, telephone number, employment-application information, and the content of communications you send us. Our website and service providers may also collect basic technical information such as browser type, device information, pages visited, and approximate location derived from an IP address.

How we use information

We use information to operate and improve our website and store, respond to questions, support customer service, administer hiring, communicate with employees, applicants, vendors, and other business contacts, maintain security, comply with law, and send text messages when a recipient has consented or otherwise requested the communication.

Mobile information and SMS consent

If a current employee voluntarily provides a mobile number and consents to receive texts from Mars Hill Liquors, we may use that number for internal operational messages, including work schedules, shift coverage, cash-drawer and sales recaps, deliveries, vendor coordination, and two-way questions with management or the store assistant. This SMS program is not used for customer marketing, alcohol advertising, product promotions, or alcohol sales.

We do not sell, rent, or share mobile numbers, SMS opt-in information, or text-message consent with third parties or affiliates for marketing or promotional purposes. We may share mobile information with service providers only as needed to send and receive those texts, operate the messaging service, prevent fraud, or comply with law. Those providers may not use the information for their own marketing.

Service providers and legal disclosures

We may share information with vendors that host our website, process communications, support recruiting, provide analytics, or otherwise perform services for us. We may also disclose information when required by law, to protect rights or safety, or in connection with a business transaction.

Cookies and analytics

We use Google Analytics to understand how visitors use our website and to improve its performance. Google Analytics may collect information such as pages viewed, interactions with links, device and browser information, referring pages, and approximate location derived from an IP address. Google may use cookies or similar technologies to provide this service.

You can adjust your browser settings to limit cookies. You can also learn more about how Google uses information from sites that use its services in Google’s privacy information.

Data retention and security

We retain information only as long as reasonably necessary for the purposes described in this policy, legal obligations, and legitimate business needs. We use reasonable safeguards, but no website or transmission method can be guaranteed completely secure.

Your choices

You may opt out of text messages at any time by replying STOP. You may request help by replying HELP. You may also contact us to ask about or request correction of personal information you provided directly.

Contact us

Questions may be directed to Mars Hill Liquors at (317) 759-2394 or 3633 Kentucky Avenue, Indianapolis, IN 46221.